The Naked Truth 2009: The Consumer Internet's Next Top Revenue ModelTimes are tough. Let's party.If we don't figure out how to make money from Internet consumers, Seattle's startup scene is going to get pretty grim. So Redfin & Madrona put together a panel of entrepreneurs from some of Seattle's funnest online consumer services -- Picnik, Animoto, UrbanSpoon -- to talk about how they make it work: - Which channels drive most of their revenues: ads, transactions, subscriptions, downloads
- What drives each channel: revenue per visitor, conversion ratios, traffic sources & costs
- How they've optimize each channel: site tweaks, pricing tweaks, marketing tricks
To discuss how revenue models are shifting across the consumer Internet, we've also got some thought-leaders from beyond Seattle, including Michael Arrington, Fred Wilson, Damon Darlin. And of course you're invited! Since it's a Naked Truth event, you'll get the real deal: candor (that’s the “naked” part), facts & numbers not platitudes (that’s the “truth” part), from the people with their butts on the line, on a topic with practical value for other enterpreneurs. We've done an event for a couple of years running and it has always been a blowout, wtih angry mobs turned away at the door.
Thanks to Madrona, Fenwick & West & R.R. Donnelly the whole thing is free. For those of you who can't make it, BitGravity and Episodic are streaming the video, so be sure to give those folks some of your business too.
Attendance is limited to 400 people, so please add your name to our guest list now if you want to come. Details are below!


When: July 9, 2009, 6:00 – 7:30 p.m. panel, 7:30 - 9:30 party Topic: Comparison of different revenue channels for consumer Internet companies.
Moderators:
- Damon Darlin, New York Times
- Fred Wilson, Union Square Ventures, AVC
- Michael Arrington, TechCrunch
- Jonathan Sposato, CEO, Picnik
- Brad Jefferson, CEO, Animoto
- Glenn Kelman, CEO, Redfin
- Ethan Lowry, Co-Founder, urbanspoon
Audience: 400 attendees + live-streamed Cost: Free, but you might want to bring a blanket to sit on and some cash for the bar -- we're hosting it in a park this time and they won’t let us roll in the kegs.
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Photo courtesy of
Limonada on
Flickr)
Redfin isn't making any money from the event, and all the speakers are donating their time, so thanks to everybody for pitching in to put this together. Hopefully it helps a lot of Seattle enterpreneurs build better businesses. Questions? Email matt (dot) goyer (at) redfin (dot) com.